Lip makeup should feel easy, wearable, and totally personal. Whether you’re a liner-only person, a gloss-all-day girl, or someone who wants a little more color without commitment, DIBS makes lip products that work with your routine and not against it.
This lip makeup guide breaks down how to use the full DIBS Lip lineup, from liner to gloss, with simple application tips, shade guidance, and real-life ways to wear each product. No rules. No masterclass required.
Step 1: Start With Liner (Even If You “Don’t Do Liner”)
Lip liner is the secret to making any lip look feel intentional. It adds shape, balances the lips, and helps everything else wear better.
No Pressure Lip Liners®
Soft. Creamy. Matte. Designed to glide without tugging. These liners are meant to feel forgiving–not stiff or fussy–so you can use them however you want:
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As a traditional liner
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Lightly blended inward as a base
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Fully filled in as a soft matte lip
No matter the look, our award-winning liner is not only easy to use, it contains collagen-stimulating peptide that moisturizes your lips: leaving your lips looking and feeling great.
How to create a soft matte lip with the No Pressure Lip Liners®
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Trace your natural lip line, starting at the cupid’s bow.
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Add a little color to the corners of the mouth.
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Blend inward with your finger for a softer edge.
Best ways to choose a shade:
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Pink or rose tones (like Girl Talk or xoxo) for everyday definition.
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Mauves and browns (like Toast or Tea Time) for neutral, “your lips but better” looks.
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Warmer tones (like Debrief or Catch Up) when you want a little more depth without going bold.
Liner alone is a great option for low-key days, especially when you want color that lasts without shine.
Step 2: Add Color With A Lip Plumper
This is where you add a full lip color that sets your vibe—whether you’re heading into a meeting or out for the night.
Jam Jam Lip
Our plumping lipstick melt slides on easily and nourishes your lips throughout the day. Our lip plumper contains nourishing ingredients like peptides, castor oil, and hyaluronic acid and comes in a variety of shades—from warming Rhubarb Pie to Blueberry Ice, a clear shade that makes your lips look brighter.
Jam Jam Lip gives you:
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Noticeable color without feeling stiff
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A smooth, buttery glide
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A finish that looks polished but still lived-in
How to apply
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Use the tip of the teardrop applicator to outline your lips, starting at the cupid’s bow and working towards the corners.
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For a smooth finish, use the flat side of the applicator to glide color across the rest of your lips.
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Keep layering for a bolder look.
How to pair with liner
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Use the No Pressure Lip Liners® closest to your natural lip tone for subtle definition.
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To contour the lips, use a slightly deeper liner before applying Jam Jam Lip.
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Blend the liner inward, then apply Jam Jam Lip on top for a seamless finish.
Step 3: Create Shine With a Lip Gloss Topper
To lock in your look, you can top your liner and Jam Jam Lip with a gloss, or you can wear the Go To Glossy Balm on its own for a shimmer that shines as brightly as you.
Go To Glossy Balm
Part balm, part gloss, all shine. The Go To Glossy Balm contains ultra-hydrating, plant-derived ingredients like antioxidant-rich organic cherry kernel oil. Like all our products, our gloss was designed to make you look and feel great.
Go To Glossy Balm adds:
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Lightweight, comfortable shine.
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A smooth, non-sticky feel.
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A polished finish that works alone or layered.
Our nine juicy colors are versatile and offer a light vanilla scent.
How to apply
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Swipe directly onto bare lips for effortless shine.
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Dab liner on the lip for a soft, glossy tint.
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Layer on top of Jam Jam Lip to add dimension and glow.
This is the easiest way to refresh your lips throughout the day, no mirror stress required.
How to Build Lip Looks With DIBS
DIBS products are designed to be simple and versatile. Here’s how to use the same three products to create different vibes.
The Everyday “5-Minute Face” Lip
An easy, polished look.
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Lightly line lips with No Pressure Lip Liner®.
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Blend liner inward with your finger
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Add Go To Glossy Balm for shine
Perfect for errands, workdays, and anything in between.
The Neutral, Put-Together Lip
Soft definition with a little more color.
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Line and slightly fill in lips with No Pressure Lip Liner®.
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Apply Jam Jam Lip directly on top.
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Skip gloss or add just a touch in the center.
This look reads polished without feeling like “full lipstick.”
The Juicy, Glossy Moment
More shine. More impact. Still easy.
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Line lips with the No Pressure Lip Liner® and blend inward.
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Apply Jam Jam Lip for color.
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Finish with Go To Glossy Balm for high-shine dimension.
Great for nights out, events, or anytime you want your lips to be the focus.
How to Choose the Right Lip Shades
If you’re unsure where to start, here’s a simple way to think about lip shades makeup.
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For everyday: Choose No Pressure Lip Liner® and Jam Jam Lip shades close to your natural lip tone.
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For contrast: Go slightly deeper with liner, then balance with gloss.
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For warmth: Lean into rosy or warm-toned shades.
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For flexibility: Neutral liners work with almost every Jam Jam Lip and gloss shade.
You don’t need a perfect match because DIBS products are designed to blend together easily.
DIBS Lip Gloss vs Lipstick: What’s the Difference?
If you’re deciding between gloss and lipstick, here’s the quick comparison.
Go To Glossy Balm
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Lightweight shine
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Easy to reapply
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Great alone or layered
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Ideal for comfort and glow
Jam Jam Lip
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More color payoff
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Melt-on, lipstick feel
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Polished without feeling heavy
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Great for longer wear looks
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Plump lips
Most people use both: Jam Jam Lip for structure, Go To Glossy Balm for movement.
What Customers Love About DIBS Lip Products
Across reviews and community feedback, DIBS Lip products are often described as:
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Comfortable and easy to wear.
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Simple to layer without looking overdone.
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Ideal for everyday routines, not just special occasions.
They’re made for real life with quick applications, flexible looks, and products that work together. These three products mix and match easily, so you can build your lip wardrobe without overthinking it.
Final Takeaway
Lip makeup doesn’t have to be complicated. With just a liner, a melt-on lipstick, and a gloss, you can create looks that feel effortless, polished, and totally your own.