Why DIBS®?
DIBS® is the answer to, “What’s your desert island beauty product?” In a world where makeup has become either minimal and clinical, or high-pressure and intimidating, we’re all about having fun and empowering you to focus on the things that matter most. Your time is precious, and we are here to rescue you from rummaging through products you don’t love and doing unnecessary steps. DIBS® brings you makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients. When you’ve got DIBS®, you’ve got what you want, where you want it, how you want it.
Courtney Shields is a mom, entrepreneur, and self-proclaimed pro at finding the silver lining. Beyond her no-nonsense insight into beauty, lifestyle, and fashion, there’s an authenticity and a no b.s. vibe that came from walking through fire and forging a stronger version of herself.
Courtney has found a gift for connecting with people like her who are busy dealing with their own hard stuff—because when life throws you curveballs, you learn what’s really important. She has built a community of like-minded women who want to get it together, get their pretty on, and take on their day—with a little extra confidence and all their beauty faves in tow. Together with an industry powerhouse team, DIBS® Beauty was brought to life to cut through the clutter with makeup bag go-tos that make your bad days better, and your good days effortless.
Let’s do this.
We are based in Courtney’s hometown of Austin, Texas, where great food, live music, good people, and creativity abound. From a house just south of Downtown Austin, the best talents from across the country come together to bring you DIBS®.
Our diverse team is here to help with real guidance and no b.s. You can lean on us for honest advice with zero judgment. We are proud of what we’re making for all of us!
Co-founded by Courtney Shields and CEO Jeff Lee, DIBS® is proud to be a woman-and minority-owned brand. Our talented, inclusive team is our greatest strength. In 2022, our employees were 90% female and nearly 50% identified as minorities. Each year, DIBS® supports many worthy causes to advance women and minorities, as well as for those in our community battling cancer, other mental and physical health problems and economic challenges.