Why DIBS?

DIBS is the answer to, “What’s your desert island beauty product?” In a world where makeup has become either minimal and clinical, or high-pressure and intimidating, we’re all about having fun and empowering you to focus on the things that matter most. Your time is precious, and we are here to rescue you from rummaging through products you don’t love and doing unnecessary steps. DIBS brings you makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients. When you’ve got DIBS, you’ve got what you want, where you want it, how you want it.

How We Started

Courtney Shields is a mom, entrepreneur, podcast host, and self-proclaimed pro at finding the silver lining. Beyond her no-nonsense insight into beauty, lifestyle, and fashion, there’s an authenticity and a no b.s. vibe that came from walking through fire and forging a stronger version of herself.

Courtney has found a gift for connecting with people like her who are busy dealing with their own hard stuff—because when life throws you curveballs, you learn what’s really important. She has built a community of like-minded women who want to get it together, get their pretty on, and take on their day—with a little extra confidence and all their beauty faves in tow. Together with an industry powerhouse team, DIBS Beauty was brought to life to cut through the clutter with makeup bag go-tos that make your bad days better, and your good days effortless.

Let’s do this.

An Austin Original

We are based in Courtney’s hometown of Austin, Texas, where great food, live music, good people, and creativity abound. From a house just south of Downtown Austin, the best talents from across the country come together to bring you DIBS.

Our diverse team is here to help with real guidance and no b.s. You can lean on us for honest advice with zero judgment. We are proud of what we’re making for all of us!

Earning that Status
Desert Island Beauty Status is earned, not given. Every day, we ask ourselves “is this makeup that will go everywhere we go?” We are proud of what we make, with the expertise of blockbuster talents who know how to make visions happen in the best way possible and product advisors who know what real people want. We commission and own our formulas, and we spend every week testing our colors and shades on the full range of skin tones and types. If a concept can’t be done with existing technology, we create the tools needed to achieve it. We’ve selected common ingredients that allow our formulas to layer, stack and work together. Everything DIBS is Leaping Bunny-certified, vegan, cruelty-free, free of parabens, sulfates, phthalates and many more controversial ingredientss, dermatologist-tested and allergy-tested.

The DIBS Team

Courtney Shields
CCO & Co-Founder
Jeff Lee
CEO & Co-Founder
Monika Janeczek
MANAGER, Branding & Development
Brianna Peeples
PRODUCT ADVISOR
Paige Annee
Manager, Community & Partnerships
Dani Lefland
VP, Strategy & Operations Courtney Shields EnTERPRISES
Audrey Messer
DIReCTOr, BRANDING & SOCIAL Courtney Shields EnTERPRISES