Beauty that puts YOU first.
At DIBS, we believe putting yourself first isn’t selfish—it’s essential. You’ve got things to do, people to show up for, and a full life that doesn’t slow down. That’s why we make easy beauty essentials that simplify, adapt, and make the most of your precious time. In a world that asks you to do it all, our products are here to help you do a little less—and STILL look like you did the most. Because when you put yourself first, everything, including your makeup, falls into place.
At DIBS, we create multitasking beauty must-haves that are…
We don’t do rules—we do options (a lot of them). Our products are mistake-proof, multitasking, and easily buildable + blendable.
Uncompromising, high-performance formulas that double up, do more, and go the extra mile.
There is *literally* no wrong way to DIBS. If you can’t pick up one of our products and intuitively know how to use it, we haven’t done our job.
You’ll find beauty in the chaos— if you give yourself a second to find it.
Courtney Shields built DIBS to make that second easier to take. No 12-step routines. No overhyped trends. Just beauty that fits into real life, not the highlight reel. We don’t do gatekeeping or perfection. Instead, we’re all in on fewer steps.
Creator founded. Community approved. That’s DIBS.
Find us at Ulta Beauty, Revolve, and dibsbeauty.com.
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