The First-of-its-Kind

3 Ways to Wear Double Standard

Stop choosing between length or volume, brown or black, natural or glam. At DIBS, we don’t do either/or. We do both/and. So, we made something that does the most— designed to layer, mix, and match for any look you can imagine, depending on your vibe. This breakthrough mascara duo simplifies your routine without compromising your look. Scroll through to see the 3 different ways you can wear Double Standard Primer & Mascara Duo™.

1. Natural Look - Brown Primer

Feeling a “no makeup” makeup kind of day? We got you. Separate, define, and lengthen every single one of your lashes with the brown tubing primer. Found closest to the “d” in “DIBS” on your mascara tube, twist open the primer side to find the precise elastomer bristle brush. This tubing formula and brush combination will allow you to reach the tough spots (like the inner corners of your eyes), while also nourishing your lashes with Vitamin B5 and Shea Butter. Your lashes will love you back with this one.

2. Voluminous Lashes - Black Mascara

Say hello to bold lashes with this rich black mascara. Powered by a tubing formula for long-lasting, smudge-proof wear, this mascara is made to hold curl and layer. The wavy bristle wand has over 290 fibers to help you maximize the depth and volume you desire to conquer your day.

3. Ditch The Falsies - Primer + Mascara

Ready for Team DIBS’ personal favorite? Layer the primer and mascara over one another for the ultimate Double Standard experience. For best results, apply the mascara while the primer is still slightly damp to seamlessly build volume and definition. Combining both will lengthen, thicken, define, and lift your lashes – 91% say their lashes last all day with this dream team mascara. Safe for contact lens wearers, smudge-proof, flake-proof, and rinses off with warm water — no remover needed. Glam has never been easier. Refuse to choose with Double Standard Primer & Mascara Duo™ .

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Double Standard Primer & Mascara Duo™ featured image for bold lashes

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Limit 2 per customer.

This first of its kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single tube. Designed for ultimate versatility, you can go from natural clean length to bold and dramatic volume, all with flake-free,...

Mini Double Standard Primer & Mascara Duo™ featured image for lash volume and length

This first of its kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single, travel-sized tube. Designed for ultimate versatility, you can go from natural clean length to bold and dramatic volume, all with flake-free, smudge-proof all day wear....

3 Ways to Wear Double Standard

1. Natural Look - Brown Primer

2. Voluminous Lashes - Black Mascara

3. Ditch The Falsies - Primer + Mascara

Products Featured

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