Double Standard Primer & Mascara Duo™

For the ones who refuse to choose. This first-of-its-kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single tube. On one end: a brown tubing primer that separates, defines, and lengthens with a precise elastomer-bristle combo brush. On the other: a rich black mascara with a bold, wavy bristle brush that lifts, thickens, and turns up the drama. Two sides. One wand. Zero compromises. Because you do it all—and your mascara should too.

Traditionally, mascara makes you pick: either length or volume, brown or black, natural or glam. But at DIBS, we don’t do either/or. We do both/and. So, we made something that does the most—because you do too—and you wouldn’t have it any other way. Designed to layer, mix, and match for a more natural or glam look, depending on your vibe, this breakthrough mascara duo simplifies your routine without compromising your look. Because to you, doing both isn’t extra—it’s essential.

• PRIME: Start with the brown tubing primer, on the side closest to the “D” in “DIBS.” Use the precise elastomer-bristle to swipe on the brown tubing primer for a natural, lengthened lash.
• DEFINE: While the primer is still slightly tacky, apply the black volumizing mascara. The wavy bristle brush is designed to catch and coat every lash for full buildable volume.
• LAYER: For more lash impact, layer as many coats of the black volumizing mascara as you want for your desired volume.