The Good Stuff
We keep it safe and simple - nothing that makes us raise an eyebrow goes into our products. As science and technology evolve, so will we.
Cruelty Free
Clean Beauty
Allergy Tested
Dermatologist Tested
Sensitive Skin

find your shade
Get personally matched by a DIBS team member to find your perfect match.
Better Together Color Combos
Made For All
For the ones who refuse to choose. This first-of-its-kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single tube. On one end: a brown tubing primer that separates, defines, and lengthens with a precise elastomer-bristle combo brush. On the other: a rich black mascara with a bold, wavy bristle brush that lifts, thickens, and turns up the drama. Two sides. One wand. Zero compromises. Because you do it all—and your mascara should too.
Traditionally, mascara makes you pick: either length or volume, brown or black, natural or glam. But at DIBS, we don’t do either/or. We do both/and. So, we made something that does the most—because you do too—and you wouldn’t have it any other way. Designed to layer, mix, and match for a more natural or glam look, depending on your vibe, this breakthrough mascara duo simplifies your routine without compromising your look. Because to you, doing both isn’t extra—it’s essential.
Use the precise elastomer-bristle to swipe on the brown primer for a natural, lengthened lash. Use the bold, wavy bristle brush to go bold with the black volumizer. Or layer them up for full-on lash impact. Build to your desired drama.
It's Giving
Big DIBS Energy
Frequently Asked Questions
View More FaqsYes—Double Standard is ophthalmologist-tested and safe for sensitive eyes.
It’s water-resistant, not waterproof—designed to last all day, and remove easily with warm water.
You can—but we think you’ll love it most paired with its other half.
Ab-so-lutely. It’s flake-free, smudge-resistant, and stays put allll day.
Just warm water (Praise be!). No scrubbing and absolutely no raccoon eyes.
More DIBS To Love
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.