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Tubing Primer & Volumizing Mascara

Double Standard Primer & Mascara Duo™

Tubing Primer & Volumizing Mascara

Double Standard Primer & Mascara Duo™

This first-of-its-kind duo mascara is proof that you really can have it all: brown/burgundy or black, length/volume, natural/glam, all in .....

This first-of-its-kind duo mascara is proof that you really can have it all: brown/burgundy or black, length/volume, natural/glam, all in a single tube. Designed for ultimate versatility, you can go from natural clean length (or a soft wash of burgundy) to bold and dramatic volume, all with flake-free, smudge-proof, all-day wear. Finally, a mascara that does the most for those who do the most.

 

Net weight: 16 mL / 0.54 fl oz

Purchase options

Brown Primer & Mascara Duo
Pairs With
Mini Double Standard Primer & Mascara Duo™ featured image for lash volume and length
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Winner:...
A makeup powder pan with a clear lid placed over two angled swatches of the same beige-brown cosmetic powder on a white background, plus a red Allure Best of Beauty 2026 award badge in the top right.
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Bronzer + Marble Glow Shimmer
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Brown Primer & Mascara Duo

Jenna Wearing Double Standard Primer & Mascara Duo™

This first-of-its-kind duo mascara is proof that you really can have it all - brown/black or burgundy/black, length/volume, natural/glam.

One end is a lengthening brown or burgundy tubing primer that separates and defines lashes with a precise elastomer-bristle brush. The other is a volumizing black mascara with a wavy, 290-fiber wand that adds lift and buildable thickness. Both formulas are infused with Shea Butter to nourish lashes. Because they're tubing formulas, they stay flake-free and smudge-proof until you rinse them off with warm water.

Stack of 'dibs.' mascara tubes with visible branding on a beige background

FAQ

Overall rating: 4.2310605 / 5 from 1056 reviews.

AI Generated Review Summary

This mascara duo offers impressive length and volume while maintaining a natural look. Customers appreciate the smooth application and long-lasting formula, though some noted minor flaking and a short wand.

Summary topics

  • Natural Look (18%): A significant amount of customers expressed appreciation for how the primer and mascara enhanced their natural lashes without looking too dramatic.
  • Lash Length (11%): It was noted by customers that the mascara delivered impressive length and volume to their lashes without clumping or flaking.
  • Lash Volume (23%): Many customers expressed satisfaction with the lashes, stating that it builds beautifully for long and thick lashes.
  • Brown Side Volume (10%): Customers appreciated the brown side as it added a nice amount of volume and depth of color.

Review topics: ["size","color","feels","issues","quality","results","look","shipping","packaging","texture","skin","mascara","length","volume","formula","primer","eyes","shade","customer service","lashes","coverage","base","design","duo","touch","irritation","shape","side","beauty","thickness"].

Review highlights

  • "I would definitely recommend this Primer and Mascara Duo to anyone looking for natural volume and buildable length." — Victoria H.
  • "Both formulas are great and make my lashes look amazing!" — Kelsey
  • "This mascara absolutely delivers on its promises — incredible length and volume!" — Cat K.

Reviews

Gorgeous burgundy tone & insane length!

"Gifted by dibsbeauty, and I’m in love! The burgundy tubing primer is an absolute game changer. The rich burgundy color adds such a unique, beautiful dimension that instantly makes my eyes pop while giving incredible length and separation. Pairing it with the black mascara side creates the perfect balance of volume and drama with zero flaking. It has quickly become a must-have in my daily routine!"

— Jisel C. (5/5)

Length and Volume in One Tube :hands_heart:

"I love that this duo combines a burgundy-brown lengthening primer with a black volumizing mascara. The primer adds definition and length, while the black mascara builds volume for a more dramatic look. I can use the primer on its own for a softer finish or layer both products when I want my lashes to stand out. It’s a convenient and versatile duo. Gifted by dibsbeauty."

— Andrea G. (5/5)

So good!

"To say I am obsessed would be an understatement. This is a fabulous mascara and primer all in one tube. The burgundy primer on its own is amazing. It lifts and separates the lashes beautifully while giving the lashes a burgundy tint instead of the typical white cast that most primers give. I love that it’s a tubing formula too with removal being a breeze. The mascara is fantastic and gives me lots of volume and length to my lashes. What a great and innovative product! Love it and found my new holy grail mascara! complimentary from dibsbeauty"

— LisaD (5/5)

I love how this mascara adds length and volume whi

"I love how this mascara adds length and volume while keeping my lashes nicely separated. The brush is easy to use and coats each lash evenly without clumping. The packaging is super cute too! It gives my lashes a beautiful, defined look that works perfectly for everyday makeup. gifted by dibsbeauty complimentary from dibsbeauty"

— Anastasiia K. (5/5)

Perfect for sensible eyes

"gifted by dibsbeauty This mascara give a good volumen , separate mi tinny eyelashes and make them look beautiful without curving before ! The primer is a burgundy color that didn’t leave any residual and the black mascara , on the top adds a beautiful coat of volume and beautiful open eyes. It didn’t dissolve with my sunscreen and didn’t itch my sensible eyes ! Definitely a good one for every sensible eyes out there!"

— Diana G. (5/5)

The prettiest burgundy lashes

"I absolutely love this mascara duo! The burgundy is such a gorgeous, unique color that adds a beautiful touch to my makeup look. I especially love how the primer separates each lash and gives them volume and length without looking clumpy. The mascara is perfect for adding that extra drama when I want a more bold look. I love having both the primer and colored mascara in one product. Such a fun and beautiful addition to my makeup collection! gifted by dibsbeauty"

— Lovey (5/5)

Versatile and Unique! Accentuates the eye makeup!

"I love accentuating my eyes while applying makeup and the concept of Double Standard Primer & Mascara Duo ( Burgundy /Black) really intrigued me! The Burgundy tubing primer helps me define & lengthen my lashes and the Bold black mascara enhances the whole look! The versatility is impressive and makes the process easy. I love layering the shades to create a dramatic and glam look! The unique Elastomer bristle makes application easy. I appreciate that the mascara doesn't fade or smudge. I received this product complimentary from DIBS Beauty and I am happy to present my honest review."

— Shivaavya (5/5)

Nice mascara

"Nice mascara. The color combination is beautiful and adds a little something special to my lashes. However, I wish it separated the lashes better, as they tend to stick together a bit. Overall, a nice mascara duo with room for improvement. I’d give it a strong 4 out of 5 stars! gifted by Dibs Beauty."

— Ewwwwy (4/5)

Love the burgundy

"This is a great mascara duo! The primer adds nice length and volume, and I love that it is buildable and lengthens without seeing primer show through. The black is perfect for everyday wear, and the burgundy gives a subtle pop that makes my eyes stand out. It lasts all day without clumping or smudging. Definitely a fun addition to my makeup routine! gifted by DIBS Beauty"

— Meredith T. (5/5)

Love the pop of color

"I love this mascara duo, especially how the burgundy primer adds such a unique, beautiful pop of color while lengthening and defining my lashes. Layering the black mascara on top gives them extra volume and drama! The two brushes make application easy, and my lashes look fuller and longer! complimentary from dibsbeauty"

— Angela (5/5)

Q&A