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Tubing Primer & Volumizing Mascara

Double Standard Primer & Mascara Duo™

Tubing Primer & Volumizing Mascara

Double Standard Primer & Mascara Duo™

This first-of-its-kind duo mascara is proof that you really can have it all: brown/burgundy or black, length/volume, natural/glam, all in .....

This first-of-its-kind duo mascara is proof that you really can have it all: brown/burgundy or black, length/volume, natural/glam, all in a single tube. Designed for ultimate versatility, you can go from natural clean length (or a soft wash of burgundy) to bold and dramatic volume, all with flake-free, smudge-proof, all-day wear. Finally, a mascara that does the most for those who do the most.

 

Net weight: 16 mL / 0.54 fl oz

Purchase options

Brown Primer & Mascara Duo
Pairs With
Mini Double Standard Primer & Mascara Duo™ featured image for lash volume and length
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Lengthening Tubing Brown Primer & Volumizing Black Mascara
Meet your next travel makeup essential. The Mini Double Standard Primer & Mascara Duo™ is a tiny powerhouse, and the only mascara you’ll need, wherever you go. The brown primer separates, defines, and lengthens. Flip the tube for black mascara that adds lift, thickness, and buildable volume. Wear together or...
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Blush / Bronzer Stick
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Winner:...
A makeup powder pan with a clear lid placed over two angled swatches of the same beige-brown cosmetic powder on a white background, plus a red Allure Best of Beauty 2026 award badge in the top right.
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Bronzer + Marble Glow Shimmer
Swipe on sunkissed skin to awaken a bronzed and blurred complexion in seconds with this baked bronzer and marble glow duet. Packed with hydrating jojoba and macadamia oils and antioxidant-rich hibiscus extract, this talc-free baked formula amplifies glow while blurring texture - all in the flick of a wrist. Made...

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Brown Primer & Mascara Duo

Jenna Wearing Double Standard Primer & Mascara Duo™

This first-of-its-kind duo mascara is proof that you really can have it all - brown/black or burgundy/black, length/volume, natural/glam.

One end is a lengthening brown or burgundy tubing primer that separates and defines lashes with a precise elastomer-bristle brush. The other is a volumizing black mascara with a wavy, 290-fiber wand that adds lift and buildable thickness. Both formulas are infused with Shea Butter to nourish lashes. Because they're tubing formulas, they stay flake-free and smudge-proof until you rinse them off with warm water.

Stack of 'dibs.' mascara tubes with visible branding on a beige background

FAQ

Overall rating: 4.226397 / 5 from 1038 reviews.

AI Generated Review Summary

This mascara duo offers impressive length and volume while maintaining a natural look. Customers appreciate the smooth application and long-lasting formula, though some noted minor flaking and a short wand.

Summary topics

  • Natural Look (18%): A significant amount of customers expressed appreciation for how the primer and mascara enhanced their natural lashes without looking too dramatic.
  • Lash Length (11%): It was noted by customers that the mascara delivered impressive length and volume to their lashes without clumping or flaking.
  • Lash Volume (23%): Many customers expressed satisfaction with the lashes, stating that it builds beautifully for long and thick lashes.
  • Brown Side Volume (10%): Customers appreciated the brown side as it added a nice amount of volume and depth of color.

Review topics: ["size","color","feels","issues","quality","results","look","shipping","packaging","texture","skin","mascara","length","volume","formula","primer","eyes","shade","customer service","lashes","coverage","base","design","duo","touch","irritation","shape","side","beauty","thickness"].

Review highlights

  • "I would definitely recommend this Primer and Mascara Duo to anyone looking for natural volume and buildable length." — Victoria H.
  • "Both formulas are great and make my lashes look amazing!" — Kelsey
  • "This mascara absolutely delivers on its promises — incredible length and volume!" — Cat K.

Reviews

I love how this mascara adds length and volume whi

"I love how this mascara adds length and volume while keeping my lashes nicely separated. The brush is easy to use and coats each lash evenly without clumping. The packaging is super cute too! It gives my lashes a beautiful, defined look that works perfectly for everyday makeup. gifted by dibsbeauty complimentary from dibsbeauty"

— Anastasiia K. (5/5)

Perfect for sensible eyes

"gifted by dibsbeauty This mascara give a good volumen , separate mi tinny eyelashes and make them look beautiful without curving before ! The primer is a burgundy color that didn’t leave any residual and the black mascara , on the top adds a beautiful coat of volume and beautiful open eyes. It didn’t dissolve with my sunscreen and didn’t itch my sensible eyes ! Definitely a good one for every sensible eyes out there!"

— Diana G. (5/5)

Versatile and Unique! Accentuates the eye makeup!

"I love accentuating my eyes while applying makeup and the concept of Double Standard Primer & Mascara Duo ( Burgundy /Black) really intrigued me! The Burgundy tubing primer helps me define & lengthen my lashes and the Bold black mascara enhances the whole look! The versatility is impressive and makes the process easy. I love layering the shades to create a dramatic and glam look! The unique Elastomer bristle makes application easy. I appreciate that the mascara doesn't fade or smudge. I received this product complimentary from DIBS Beauty and I am happy to present my honest review."

— Shivaavya (5/5)

Nice mascara

"Nice mascara. The color combination is beautiful and adds a little something special to my lashes. However, I wish it separated the lashes better, as they tend to stick together a bit. Overall, a nice mascara duo with room for improvement. I’d give it a strong 4 out of 5 stars! gifted by Dibs Beauty."

— Ewwwwy (4/5)

Love the burgundy

"This is a great mascara duo! The primer adds nice length and volume, and I love that it is buildable and lengthens without seeing primer show through. The black is perfect for everyday wear, and the burgundy gives a subtle pop that makes my eyes stand out. It lasts all day without clumping or smudging. Definitely a fun addition to my makeup routine! gifted by DIBS Beauty"

— Meredith T. (5/5)

Love the pop of color

"I love this mascara duo, especially how the burgundy primer adds such a unique, beautiful pop of color while lengthening and defining my lashes. Layering the black mascara on top gives them extra volume and drama! The two brushes make application easy, and my lashes look fuller and longer! complimentary from dibsbeauty"

— Angela (5/5)

I love

"regalo de dibsbeauty The Double Standard Primer & Mascara from DIBS Beauty exceeded my expectations. What fascinated me the most was its beautiful burgundy color. This burgundy tone brings a great depth to the look and enhances the eyelashes with a vibrant but natural finish. The combo of primer and mascara leaves the eyelashes long, with a lot of body and with a precious wine nuance that captures the light in an incredible way. Highly recommended! #gifted by dibsbeauty"

— Roxana M. (5/5)

Love this mascara duo

"I absolutely love the DIBS Beauty Double Standard Primer & Mascara Duo! The beautiful burgundy color adds a unique touch to my lashes, making them look defined, elongated, and beautifully enhanced. I love how it separates each lash and creates a lengthened, elegant look without clumping. The formula applies smoothly, coats the lashes evenly, and doesn’t flake throughout the day. The burgundy shade gives my lashes a soft, sophisticated look while still making them stand out. I’m so impressed with the results and love how beautifully this mascara enhances my eyes! gifted by dibsbeauty"

— Yuliia (5/5)

Long and luxurious lashes!!!

"I love this duo so much! The primer lengthens my lashes and the mascara makes them long. I usually don’t have time to prime my lashes but I always notice a difference when I do. With this two in one mascara i can get gorgeous lashes so easily. It’s perfect for busy morning and gives me lifted and long lashes! I love it! #gifted by dibsbeauty"

— Jackie (5/5)

Beautiful Lashes

"The burgundy shade is so pretty and gives my lashes a soft, unique look. The brushes are comfortable and easy to use, separating and defining each lash without clumping. The black mascara adds extra length and volume, and I love that it doesn’t flake throughout the day. Both sides gifted by dibsbeauty work beautifully together for a natural or more dramatic look."

— Anna (5/5)

Q&A