The Good Stuff
We keep it safe and simple - nothing that makes us raise an eyebrow goes into our products. As science and technology evolve, so will we.
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Clean Beauty
Allergy Tested
Dermatologist Tested
Sensitive Skin

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Frequently Asked Questions
View More FaqsOur brown tubing primer delivers clean length that can be built upon or worn by itself - no need to layer and layer just to cover up a white base!
While it's water-resistant and smudge-proof, our tubing formula easily dissolves with warm water and gentle pressure. No harsh makeup remover or scrubbing required - and absolutely no raccoon eyes!
The Double Standard Primer & Mascara Duo™ was designed to solve every common mascara problem. By pairing a lengthening brown—not white— tubing primer for buildable length with a black volumizing mascara for full volume lashes that are flake-free, smudge-proof, and last all day. Achieve up to 3 lash looks in a single tube.
Absolutely! The precise primer brush is perfect for defining lower lashes without clumping.
We formulated the best lengthening brown tubing primer to act as the perfect foundation for your lashes. It creates clean buildable length without leaving behind a grayish or chalky cast like many white primers can. This primer can be worn on its own or layered upon with a black volumizing mascara for full lash look.
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