Double Standard Primer & Mascara Duo™

Lengthening Tubing Brown Primer & Volumizing Black Mascara

Primer & Mascara Duo

You’re not just one thing. You’re a slash—a hyphen—a living, breathing, multitasking masterpiece. Enter Double Standard Primer & Mascara Duo™—a breakthrough dual-ended formula that understands you don’t live in one lan...

You’re not just one thing. You’re a slash—a hyphen—a living, breathing, multitasking masterpiece. Enter Double Standard Primer & Mascara Duo™—a breakthrough dual-ended formula that understands you don’t live in one lane. Want barely-there, fluttery definition? Done. Craving drama, volume, and bold impact? Got it. Both in one day? Say less. You refuse to choose. And now, so does your mascara.

 

Net weight: 8 mL / 0.27 fl. oz.

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Key Ingredients
Shea Butter
Hyaluronic Acid
Vitamin B5
Full Ingredients List

Primer: Water/Aqua/Eau, Polyurethane-35, Glyceryl Stearate Se, Vp/Eicosene Copolymer, Stearic Acid, Synthetic Beeswax, Glycerin, Saccharum Officinarum (Sugar Cane) Extract, Pvp, Butyrospermum Parkii (Shea) Butter, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Mica, Sodium Hyaluronate, Panthenol, Phenoxyethanol, Sodium Dehydroacetate, Xanthan Gum, Disodium Edta, Coco-Caprylate/Caprate, Ethylhexylglycerin, Caprylyl Glycol, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).

Mascara: Water/Aqua/Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate Se, Stearic Acid, Vp/Eicosene Copolymer, Glycerin, Pvp, Butyrospermum Parkii (Shea) Butter, Synthetic Beeswax, Palmitic Acid, Tromethamine, Panthenol, Sodium Hyaluronate, Phenoxyethanol, Silica, Laureth-21, Sodium Dehydroacetate, Disodium Edta, Ethylhexylglycerin, Iron Oxides (Ci 77499).

*For informational purposes only. While we endeavor to keep this ingredient list accurate, please be advised that all formulas are subject to change. We recommend you refer to the ingredient list on the individual product package for the most complete, accurate and up-to-date ingredient list.

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The Good Stuff

We keep it safe and simple - nothing that makes us raise an eyebrow goes into our products. As science and technology evolve, so will we.

Leaping Bunny Certified

Cruelty Free

Clean Beauty

Clean Beauty

Allergy Tested

Allergy Tested

Dermatologist Tested

Dermatologist Tested

Sensitive Skin

Dibs Beauty - Team Member - Find Your Shade

find your shade

Get personally matched by a DIBS team member to find your perfect match.

Better Together Color Combos

Made For All

WHAT IT IS

For the ones who refuse to choose. This first-of-its-kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single tube. On one end: a brown tubing primer that separates, defines, and lengthens with a precise elastomer-bristle combo brush. On the other: a rich black mascara with a bold, wavy bristle brush that lifts, thickens, and turns up the drama. Two sides. One wand. Zero compromises. Because you do it all—and your mascara should too.

WHAT MAKES IT DIBS

Traditionally, mascara makes you pick: either length or volume, brown or black, natural or glam. But at DIBS, we don’t do either/or. We do both/and. So, we made something that does the most—because you do too—and you wouldn’t have it any other way. Designed to layer, mix, and match for a more natural or glam look, depending on your vibe, this breakthrough mascara duo simplifies your routine without compromising your look. Because to you, doing both isn’t extra—it’s essential.

HOW TO USE

Use the precise elastomer-bristle to swipe on the brown primer for a natural, lengthened lash. Use the bold, wavy bristle brush to go bold with the black volumizer. Or layer them up for full-on lash impact. Build to your desired drama.

It's Giving

Big DIBS Energy

Beauty That Brings Us Together

Frequently Asked Questions

View More Faqs
Is this safe for sensitive eyes?

Yes—Double Standard is ophthalmologist-tested and safe for sensitive eyes.

Is it waterproof?

It’s water-resistant, not waterproof—designed to last all day, and remove easily with warm water.

Can I use the primer with other mascaras?

You can—but we think you’ll love it most paired with its other half.

Does it stay on for 12+ hours?

Ab-so-lutely. It’s flake-free, smudge-resistant, and stays put allll day.

Do I need makeup remover?

Just warm water (Praise be!). No scrubbing and absolutely no raccoon eyes.

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